Diners can immediately define protein baron players at the breakfast table : eggs, tall mallow, kernel, yogurt and milk. An unexpected breakfast protein punch is coming from a familiar source taking their seat at the mesa. sometimes, the familiar favorites merely need a new lightly polish on them. On January 9, Einstein Bros. launched their power of the Bagel campaign focusing on storm protein levels in bagels. Harnessing the power of bagel protein from the Einstein Bros. menu means that diners get at least 9 grams of protein with each bagel order .
As the nation ‘s lead bagel house, Einstein Bros. was n’t contented to stop with just 9 grams of protein ; twelve of their menu ‘s bagels have 10 grams of protein or more. By launching the Power of the Bagel campaign, Einstein Bros. finish is to reintroduce diners to bagels as a surprisingly alimentary breakfast option. What ’ s more, folks can get a free bagel with purchase by visiting the POTB web site and taking a Protein IQ Test .
“ Breakfast provides essential nutrients and it ’ s important to be certain your first gear meal includes protein, ” says registered dietician Kelly Springer, MS, RD, CDN. “ fortunately, you don ’ t have to search hard to do so. Some of your darling breakfast items, like bagels, have more protein than most people realize. ”
Einstein Bros. Bagels
How does the protein in a bagel comparison to other breakfast options ? One bagel contains a much or more protein than a large egg, three slices of turkey, two tablespoons of creamy peanut butter, or one cup of two percentage milk. The most popular Einstein Bros. bagel is the simplest, the Plain Bagel. however, that plain bagel is far from knit in protein ; it contains 9 grams of protein, more than the 7 grams of protein in a bombastic egg. Diners looking for bagels with even more relish can choose an Everything or Blueberry Bagel, both with 9 grams of protein as well, topping the 7 grams of protein in 1.5 ounces of sliced joker or 8 grams in a cup of non-fat vanilla yogurt. A gluten-free bagel may not be on the menu. however, the Potato Flour Bagel comes in with the lapp 9 grams of protein in a vegan format .
While 9 grams of protein starts a dawn out with a protein punch, a 100 percentage Whole Wheat Bagel from Einstein Bros has 10 grams of protein with a comparison to 8 grams of protein in two tablespoons of creamy peanut butter and breakfast. An ancient Grain bagel with a blend of seeds, quinoa and flax offers up a humongous 11 grams of protein which is more than a cup of 2 percentage milk ( 9 grams ). One of the biggest protein power bagels is the 12 grams of protein in the Power Protein Gourmet Bagel complete with the nutriment of sunflower seeds, walnuts, amaranth, chia seeds, quinoa, pumpkin seeds, flax, buckwheat, raisins, cranberries and honey .
Einstein Bros. Bagels
“ Our Chocolate Chip Bagel has 9 grams of protein, the lapp as a leading Chocolate Chip Energy Bar, ” said Tyler Ricks, President of Einstein Bros. Bagels. “ Whether guests are looking for energy to world power through their sidereal day or to fuel their exercise, our bagels are a wholesome choice that don ’ t compromise taste. ”
Looking at a bagel may not instantly evoke the idea of protein but in comparing bagels to bars, a Chocolate Chip Bagel has 290 calories while a Clif Bar Chocolate Chip Protein Bar has 250 calories. With both the bar and the bagel coming in at 9 grams of protein, diners have an extra breakfast option for on-the-go protein fuel .
Adding key signature Einstein Bros. ‘shmears ” of season cream cheeses, cheese, eggs and meats to create bagel sandwiches ups the protein factor even more. By balancing the plant-based protein of a bagel with the protein of meat, peanut butter or cheese ; consumers looking for a quick protein-driven meal can increase their protein intake even further. Understanding a bagel ‘s protein can be helpful in rethinking the portable bagel protein might. Einstein Bros. takes the add step of having the protein total listed on the menu with each item. Diners do n’t have to search for that information ; they know it at the purchase point .
“ The protein in Einstein Bros ’ bagels is plant-based, coming chiefly ( 95 % ) from enriched wheat flour, ” Kelly Springer, MS, RD, CDN explains, “ The protein is naturally occurring in the wheat, primarily from the pale yellow gluten. ”
Packaging food options for consumers is a big part of a company ‘s marketing their products. Einstein Bros. Bagels Power of the Bagel approach may not involve forcible packaging of the familiar round breakfast classical. however, Einstein executives have besides discovered that you do n’t have to constantly reinvent the bagel, you just have to repackage information in a new room. With 700 locations across the country, Einstein Bros. customers have the choice to experience old favorites with new data. While Einstein would love for customers to shop at their bagel-ry locations, the ultimate goal of their power of the Bagel market overture is change public perceptions of the bagel as breakfast bread to breakfast protein. Getting smart with protein has never been easier.
Read more: How To Enjoy Eating Healthy
Einstein Bros. Bagels