Healthy Lifestyles Report: Social Data Reveals Health and Wellness Consumer Insights

Health and health is a $ 4.2 trillion industry.

That means your health international relations and security network ’ thymine barely a life style finish. It ’ s an economy.

With access to a whole modern categorization of food choices, supplements, recess exercise options, mindfulness and mental health practices, health and health impacts all areas of our lives from daily routines to new experiences .

This development translates into dollars. here ’ s how much consumers spent in one year :

• $702 billion on healthy eating, nutrition and weight loss
• $595 billion on fitness and mindfulness
• $639 billion on wellness tourism

It ’ randomness raining money up in here ! That means brands and businesses can ’ t afford to leave out health and health consumers. thus, what health and health consumer trends do you need to know ?

Our latest sociable listening report on health and health consumer trends features custom-made audience segments in the health and health sector. It includes exclusive analysis on who they are, what they want, how they feel, and what their buy habits are.

Let ’ s dive into the need-to-know takeaways from the composition :

Who Are the Healthy Lifestyle Consumers? 

We arrived at 4 key consultation segments based upon our research of the commercialize .

If you haven ’ thymine read the report, here they are :

• Casual Dieters
• Fitness Fanatics
• Whole  Wellness Body Gurus
• Organic Consumers

These audiences were created by scouring the universe of consumer created conversations on-line, analyzing specific topics discussed by that hearing. For exemplar, the Whole Body Guru consumer segment was built by analyzing the millions upon millions of people talking about meditation and self-care. The casual Dieter persona was made by using people who talked about counting calories or talking about specific diet plans .

In all, tens of millions of consumer conversations were analyzed in creating these custom hearing segments .

We used these four personas to frame our coverage and analyze who they are and why they are the way they are. You ’ ll see them featured in several key charts and graph to show how they breakdown generationally, demographically and behaviorally .

Our analysis does not only contain research on these groups, but it does help to highlight the types of consumers that health and health categories will cover .

Audiences Practice Different Healthy Habits

What generations do the casual dieter or fitness fanatic belong to ?

What are the gender demographic breakdowns for varying healthy lifestyles ?

It is authoritative to understand how each character breaks down by generation to see how specific healthy life style habits are practiced by different age groups .

Gen Z is more probable than all other groups to belong to the casual dieter character, interim baby boomers are the ones who most much practice unharmed body health .

Another area of stress inside the reputation is on specific diet trends and fads such as paleo, vegan and keto .

By using identifying factors found on person users ’ on-line profiles, we analyzed the gender breakdown for each of these diets .

🚨**ALERT ! We are going to break your assumptions**

You might be surprised to see that paleo ( much marketed as a “ caveman ” kind of diet ) is most discussed by females. equally surprising is that the largest share of male voice centers around the vegan diet, tied though you ’ ve been told all along that “ men are kernel eaters ”. All of this turns out to be a baseless stereotype. death to the “ carnivore ”, “ manly-man ” meals !

It ’ randomness important for brands and businesses concern in these health and health trends not to base any of their market strategies, product exploitation or post on assumptions. Data is crucial at every stage.

One more count at an audience analysis featured in the report. This one shows how each of our audience segments discuss taking probiotic supplements — another hot tendency in health and health .

hera it shows the clear up emergence of probiotics within the Whole Body Gurus segment, highlighting these consumers ’ as “ biohackers ” who think they can truly hack their health using the good supplements .

Luxury Brands like LuLuLemon and Peloton Are Winning Consumers

large name brands are growing like wildfire in the wake island of the new health wokeness exhibited by consumers .

now that people have unprecedented access to sol many choices to practice a healthy life style, deoxyadenosine monophosphate well as thus a lot social and on-line influence showing them new options everyday, it ’ randomness interesting to see which companies can break through and how .

Consider the “ athleisure ” wear market, where brands like LuluLemon are redefining acrobatic dress. They placement their brand as exercise gear that you should wear even when not working out. therefore, I can rep my smasher ’ s while scarfing down a firearm of pizza ! ( chewing burns calories, proper ? ) .

LuluLemon has captured a target commercialize of consumers who are passionate about other diverse healthy life style trends. You ’ ll witness in the report how they have garnered trust and commitment from different types of healthy consumers .

In the below chart, we analyzed what drives LuluLemon ’ second customers actions and what draws them to engage the sword :

LuluLemon ’ second audiences express the themes of promotion, intent and quality at a high rate, and then subcategories of these themes, like discounts ( which twilight under promotion ) or purchase ( which is an captive measurement ). On top of this is a sentiment psychoanalysis, where, for model, 67 % of those who expressed leverage captive spoke positively about their experience .

Another quickly growing brand is Peloton, which pioneered the luxury at-home practice bicycle with all the bells and whistles .

Inside our report, we used our key signature “ Brand Scorecard ” to compare Peloton to other big mark names in the exercise category to show how consumers think and feel about their experiences .

Peloton won a handful of metrics, such as quality of experience, comfort and convenience .

Conclusion

The social insights report card on goodly lifestyles is chock wax of interesting and surprise insights like ones seen here .

Looking at data-driven consumer trends and personas, you can peel back the curtain and rightfully know and understand who these people are and what they want, need, and expect from the brands they buy .

obviously, a health-related brand needs to pay attention to this. But remember that as health and health becomes a top priority for more and more consumers, it will affect how they make consumption choices across many categories .

A mindfulness-focused person could choose to limit use of engineering or get off of social media. person who has gone from casual dieter to fitness fanatic could evolve from having an occasional voiced drink to eliminating sodium carbonate entirely. possibly their new jams is seltzers .

It’s important for brands and businesses interested in health and wellness trends not to base any of their marketing strategies, product development or branding on assumptions . Data is crucial at every stage.

Think about the ripples these assorted healthy life style consumer segments could cause within your market, specially as consumers move to more natural and organic products .

It ’ s samara for you to understand what drives your aim customers and audiences to make choices and act the room they do. That ’ s the chief impulse behind our social heed reports .

As you ’ ll see in the report, it ’ second every kind of consumer, from Gen Z to baby baby boomer. And they have all kinds of interests and routines, from paleo to Peloton, from organic to OrangeTheory .

Click below to download the report card and get your healthy dose of healthy lifestyles insights ! ⤵️