Lawsuit Targets Cheez-It “Whole Grain” Crackers, Which are Mostly Made of Refined White Flour

According to a complaint filed today in United States District Court for the Eastern District of New York, the “ whole grain ” crackers are closely identical nutritionally to the Original version of Cheez-Its, providing a negligible one gram of roughage. The nonprofit organization Center for Science in the populace Interest is co-counsel in the courtship, filed on behalf of consumers in New York and California .
“ Consumers are seeking out hale grain foods, and expect that when they see the words ‘ whole grain ’ on the box that wholly grain is the main ingredient, ” said CSPI litigation conductor Maia Kats. “ Kellogg ’ south Whole Grain Cheez-Its have more white flour than solid texture. It ’ s efficaciously a trash food, and Kellogg is taking fiscal advantage of consumers who are trying to make better decisions for their health. ”

A 30-gram suffice of hale Grain Cheez-Its contains only one gram of dietary fiber, while the Original Cheez-It has “ less than one gram. ” The words “ WHOLE GRAIN, ” or in some cases, “ MADE WITH WHOLE GRAIN ” appear prominently on five of the six software panels, including the front of the box, known as the principal display panel. In small print on the front of the box, Kellogg states that the product has fair 5 grams of wholly grain per serve ; some boxes country that the product has 8 grams. The Dietary Guidelines for Americans recommends that at least half of the grains people eat be solid grains. Less than half the grains in both versions of whole Grain Cheez-Its are wholly.

The plaintiffs are primarily seeking injunctive relief—an decree from the court preventing Kellogg from continuing to engage in deceptive commercialize of Cheez-Its. Besides CSPI, the plaintiffs are represented by Michael R. Reese and George V. Granade of the New York City-based law firm Reese LLP and Steven A. Skalet and Craig L. Briskin of the Washington, DC-based Mehri & Skalet, PLLC.

Earlier this year, CSPI sued General Mills over its commercialize of Cheerios Protein. That grain has entirely negligibly more protein than original Cheerios but has 17 times american samoa a lot sugar. That lawsuit is pending. death month CSPI finalized a settlement with Coca-Cola over its label and marketing of Vitaminwater. That agreement prohibits Coca-Cola from making a number of specific health claims on Vitaminwater labels and adds the words “ with sweeteners ” on two places on the label. In 2007, CSPI reached a pre-court settlement with Kellogg by which the company agreed to the first base enforceable nutrition standards for foods advertised to children .

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Category : Healthy