
Is Cap ’ n Crunch retiring or not ? Earlier this workweek, news program reports noted that rear ship’s company PepsiCo had softly removed the Quaker Oats spokescartoon from its first-string marketing roll — possibly under pressure from the White House and fleshiness experts to make kids ’ food healthy. then, on Thursday, Quaker Oats suddenly reinvigorated the Cap ’ n ’ s presence on-line .
The Cap ’ n Crunch syndicate of cereals are silent absent from the Quaker Oats website, but they do have their own home page, which has been newly revamped. “ Thanks to everyone who was asking about me ! ” Cap ’ n Horatio Magellan Crunch declares. “ I was out on the gamey seas, but I ’ megabyte back and not going anywhere ! ” He even has a new Twitter tip ( “ I ’ megabyte hearing the rumors. I would never retire. I love being a captain excessively much ! ” the Cap ’ normality tweeted Thursday ) and Facebook page.
Until the recent bustle of Cap ’ normality bodily process, his last major appearance was in a PepsiCo iron let go of in 2007, which reported a survey that found that 83 % percentage of kids ages 8 to 13 remember it would be fun to be a plagiarist, according to Jonathan Berr of Daily Finance. Berr suggested that criticism from First Lady Michelle Obama and from child fleshiness experts over the high carbohydrate content in foods — particularly breakfast cereals — marketed directly to children may explain why the Cap ’ normality has become less visible than in the by .
Berr reported :
“ Our research shows that PepsiCo is no longer marketing Cap ’ n Crunch cereal immediately to children. In a sense, you could say that they have retired Cap ’ n Crunch, and that ’ s a adept thing, ” writes Jennifer Harris, director of Marketing Initiatives at the Rudd Center for Food Policy & Obesity at Yale University, in an e-mail. “ unfortunately, children continue to view hundreds of ads per class for high-sugar cereals from General Mills, Kellogg ’ south and Post Foods. ”
But it turns out, the Cap ’ n ’ sulfur not going anywhere, because, as the cereal ’ s web site suggests, it ’ s a alimentary choice for breakfast : “ Cap ’ n Crunch is a great-tasting, crunchy sweetened corn and oat cereal your solid family will love. It ’ s an excellent source of seven all-important vitamins and minerals, is broken in fat, and contains zero grams of trans fatten per serving. ”
Of course, this is precisely the kind of health-washing that researchers at Rudd and others are trying to minimize. Quaker Oats ’ description of Cap ’ n Crunch handily omits information regarding sugar content, though sugar is the second ingredient listed on the box. One helping of Cap ’ n Crunch contains 110 calories and 12 g of sugar, which means that about half of the calories in Cap ’ n Crunch come from total sugar .
surely, Cap ’ n Crunch international relations and security network ’ t the only food post guilty of exaggerating its “ nutritional ” respect. A recent study found that 84 % of kids ’ foods that made front-of-package health claims didn ’ t flush meet basic nutritional criteria. So it ’ s no surprise that the average american child presently gets 365 calories — or about one-third of entire calories — from added boodle, even though the government recommends that it account for no more than 6 % to 8 % of children ’ sulfur daily calories .
Need some healthier breakfast alternatives ? Healthland is more than happy to help out .