Get a natural energy hit with TENZING

If Red Bull gives you wings, TENZING gives you the courage to climb Everest. The natural energy hit, inspired by a traditional Himalayan excite brew is named in award of the late Sherpa Tenzing Norgay, one of the first two men to reach the acme of Mt. Everest. We speak to founder, Huib Van Bockel, who after spending eight years as Marketing Director for Red Bull in the UK and Europe, saw a gap in the marketplace for an all-natural, low sugar energy drink… What led you to a marketing career at Red Bull?

I started off as a marketing management trainee at Unilever. I liked marketing because it ’ randomness both creative and clientele minded. not in any room artistically, but I do consider myself to be creative. At Unilever I learned a draw and build a great network and hush have many friends from that clock. But after six years I was loosing that creative spark, it became more management less market. I moved to MTV ( spinal column in the sidereal day when it was still cool ! ), I was flush responsible for one of the worlds foremost social media platforms, even before Facebook was around. I besides launched my identical own fashion caller, starting at the bottom : with socks. We tied made it onto the chief catwalk prove of the Amsterdam Fashion Week. then about 10 years ago I moved to Red Bull. It was capital because of my media background I could play a role in the motivate from the energy drinks brand to the media trade name it is today. Can you describe some of the highs and lows of the job? Working for Red Bull was very cool to be honest. chiefly because we did actual stuff. We did not make ads, we organized events or created amazing content. It ’ s therefore much more fun to create something of value then an ad cipher in truth cares about. I flush wrote a koran on the topic : The Social Brand ; if you are to be successful in the Social earned run average it ’ mho key to Be sociable ; to give people something they care about, alternatively of forcing unwanted ads onto them. The lows were the same as in any multinational : the politics. I have never been excessively acute on bosses telling me what to do. Maybe that ’ s why it ’ s better for me to be an entrepreneur… What made you decide to launch a competitor product? There was barely this just this massive opportunity that I felt I had to go for it. If you want to launch something successful you must find a merchandise that is relevant, alone and delivers on its promise. There is a huge swerve towards autonomous, healthier brands that use natural, high gear quality ingredients. Look at the success of Fever Tree and Vita Coco. Funny enough in energy drinks—a big category with not a capital health image—it had not been done so far. So that is what I did. And it ’ s working ! Like I thought people are making the switch from high boodle, artificial energy to natural, humble boodle. And once they do the never go back. Why would you ? How do TENZING’S natural, energy boosting ingredients compare with other energy drinks on the market? We have six key ingredients we generator from nature : green Coffee ( which is the raw unroasted bean ), Green Tea, Guarana, Himalayan Rock Salt, Lemon Juice and Beet Sugar. The come of natural caffeine ( that we take from the k coffee bean in guarana ) is 80mg. This is comparable to a cup of chocolate and to most lapp size energy drinks. The remainder is that most energy drinks synthetically create their caffeine. future to our natural caffeine we have L-Theanine from the green tea. We informant it from the Rift Valley in Kenya for its richness in this amino acid. It ’ sulfur known to help concentration. We besides have the hydrate electrolytes from our Himalayan Rock Salts and the Vitamin C form our Lemon juice. All of this is not found in mainstream energy drinks. They by and large contain celluloid ingredients like taurine, the caffeine, niacin etc. besides when they do not use carbohydrate they use artificial sweeteners like aspartame. How much sugar do our bodies actually need?

When you look at the likes of mainstream energy and soft drinks ; these were all formulated between 33 and over a 100 years ago. We know so much more about nutrition now. The disadvantages for those brands is that they are basically stuck with recipes from the 80 ’ sulfur or even the twentieth hundred. We equitable approached it in the most simpleton way. We found a respect doctor of the church specialized in sports nutrition and said : if we were to create the best possible energising drink nowadays ; what ingredients would it have ? TENZING Natural Energy was the result of that summons. One of the key questions was the sugar levels. Sugar gives you energy, there is no doubt about that. The best comparison our sports doctor made was : if you are in hospital and need to go on the IV dribble : it will contain precisely 5 % boodle. If it would contain no sugar you would not survive. 5 % is closest to the sugar levels found in your own lineage. Have less your department of energy will dip, have more you could get the carbohydrate crash late. All energy drinks either have about 11 to 12 % carbohydrate in them or artificial sweeteners. efficaciously that is precisely for flavuor purposes. current science thus told us to go for precisely 5 % of carbohydrate. Meaning 5 grams per 100 milliliter, which equates to 58 calories in the whole can. Who was Sherpa Tenzing Norgay and what led you to him? The cool thing about launching your own business as that you never know what will happen next. My finish was to merely create an all natural, high timbre, abject sugar energising beverage. then, while travelling I was inspired by the energising Sherpa brew, that inspired keystone ingredients and of run the name ; after the late Sherpa Tenzing Norgay who climbed Mt. Everest in 1953. I then got in partake with his family and have met them on several occasions. With Jamling Tenzing ( his son who is besides a celebrated Sherpa ) I climbed to Tenboche Monestery on the way to Basecamp. It was an amazing travel. We did it as function of our campaign to reduce waste on the road to Everest. It ’ mho credibly one of the most beautiful places on earth but besides effected by litter. We invest 5 % of our profits into environmental projects and now we are building sustainable bins on the Everest Route. Where do you see TENZING in five years time? If there is one mantra I have its focus ! Focusing on London inaugural, then the UK. If that all works out then we would hope to hit Europe and why not the US. But for now it ’ sulfur all about making it knead here in the UK. Where can we buy TENZING? Will it be sold behind bars too?

We are available in all premium, health stores in the UK ; Selfridges, Whole Foods, Planet Organic, As Nature Intended, Nuffield Health and many more. We are besides available nationally in Tesco and Holland & Barrett. We are not promoting it with alcohol and are not available in bars. The only exception is The Ned from the Soho House Group. Before they opened I was approached by them, they asked to send them a case. I had not so far heard about them. They then called two months subsequently and said : we tried 80 of the best global energy drinks and we are going with TENZING, because of the quality of the ingredients used and refreshing taste. Well I could not actually turn that down, could I ? Visit the TENZING website

source : https://nutritionline.net
Category : Healthy