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HEALTHY
New Study Shows Pinterest Users Pin Healthy Recipes But Are More Likely to Make the Unhealthy Ones
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Study found that users liked and pinned posts that were healthy but more heavily engaged off-line with recipes that were high in fat, sugar, and total calories. Findings indicate that users were more like to actually cook the less healthy recipes.
Reading: New Study Shows Pinterest Users Pin Healthy Recipes But Are More Likely to Make the Unhealthy Ones
New Study By Hong Xue Shows Pinterest Users Pin Healthy Recipes But Are More Likely to Make the Unhealthy Ones
When it comes sharing recipes on social media, what users post, and what they cook may be two entirely different things. That ’ s the decision of a late survey from George Mason University ’ s College of Health and Human Services, published in April in the Journal of Medical Internet Research ( JMIR ), a run journal for digital medicate and health research. The sketch led by Hong Xue, PhD analyzed hundreds of Pinterest Users and Pinterest Influencers, and found users liked and pinned posts that were healthy, featuring more poultry, pisces and vegetables, but users more heavily engaged off-line with recipes that were gamey in fat, carbohydrate, and entire calories – indicating that users were more like to actually cook the less goodly recipes .
“ It ’ s an interest discrepancy between what pinners posted/liked and how users actually consumed the information, ” Xue said. “ Pinners are more likely to post recipes that are socially rewarded with likes and repins. They are more likely to adhere to an elite sociable norm set by celebrities and influencers promoting healthy, low-calorie, clean eat. But when it comes to the recipes users are more matter to in making food high in fat, boodle, and high calories. We see a very unlike painting. They ’ ra commenting on and posting finished dish photos of the less healthy recipes. ”
The disconnect between popularity and engagement is an important one, Xue noted, because users aren ’ metric ton taking the extra pace from interest to natural process. And that could have meaning implications for anyone attempting to increase healthy eating behaviors through social media campaigns. specifically, the discipline found :
Engagement (commenting, sharing photos of finished dishes) increased as the amount of fat, sugar, total calories increased in a recipe
Popularity (reposting, liking) of a recipe increased as the number of poultry and
seafood went up in a recipe
Comment mining on recipe posts revealed that users were more likely to comment on the way a recipe tasted
Users were far less likely to comment on a recipe’s difficulty level (less than 8 percent) or its health attributes (less than 3 percent).
With 18 percentage of the pornographic U.S. population using Pinterest, and recipe sharing being one of its most popular sake areas, the platform represents an unprecedented opportunity to reinforce healthy eating habits, Xue said, if Pinterest influencers posting recipes used some different strategies .
“ If users are engaging with more unhealthy recipes, then possibly influencers should offer options for lowering the adipose tissue in them, as contribution of those recipes. There ’ s decidedly a role for healthcare organizations and fitness experts to provide healthier recipes that are big on spirit, as this appears to be an sphere where users find the recipes lacking. To change perceptions, populace health experts need to make goodly food the treat, and not the other way around. There ’ south fantastic opportunities in social media to influence healthy demeanor, ” he said. “ We ’ rhenium lone beginning to understand it ’ s potential and pitfalls. ”
Fellow CHHS staff Alicia Hong ( HAP ), Janusz Wojtusiak ( HAP ), and Lawrence Cheskin ( NUTR ) besides collaborated on this study.
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