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HEALTHY
Foods Endorsed by Celebrities Are Almost All Terrible for You
about every food or drink a music fame endorses and promotes through commercials and advertisements is insalubrious, according to a new analyze from NYU researchers. That ’ s a dishonor, the study authors argue, since most of the stars promoting these products—from One commission to Beyoncé—are popular among kids and teens. In the composition, published Monday in the daybook Pediatrics, NYU Langone Medical Center researchers combed through Billboard Magazine ’ s “ Hot 100 ” birdcall charts from 2013 and 2014. They confirmed celebrities ’ popularity by looking at who won at the Teen Choice Awards deoxyadenosine monophosphate well as the count of views of fame endorsements they had on YouTube. The survey authors besides looked at all food and drink endorsements between 2000 and 2014 recorded in the ad database AdScope. Overall, there were around 313 million views of YouTube video of celebrity food and beverage endorsements . Thank you!
The most coarse foods and drinks endorsed by the musicians were pop, sugary drinks, firm food and sweets. The researchers assessed the nutritional constitution of the products and of the 26 food products in the ads, 81 % were “ alimentary poor. ” Only one of the food products—Wonderful Pistachio—had a healthy nutriment score, and was endorsed by Psy. Taylor Swift has promoted Diet Coke, which is not high in nutrients and there ’ s some attest to suggest that artificial sweeteners are not a healthy as they ’ ve been advertised.
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The study authors report that Baauer, will.i.am, Justin Timberlake, Maroon 5, and Britney Spears had the most food and beverage endorsements. According to the report, respective celebrities endorsed regular, full-calorie sodium carbonate, including Nicki Minaj, One direction, Mariah Carey, Calvin Harris, Blake Shelton, Enrique Iglesias, Beyoncé, Wiz Khalifa and others. “ Teens are seeing a lot of ads for these types of products that are associated with things like fleshiness and childhood diabetes, ” says study author Marie Bragg, an assistant professor in the department of population health at NYU in a television about her research. “ We already know that other studies have shown that vulnerability to food ads can lead young people to overeat in the short-run. ” The discipline is the foremost to show how many music celebrities are involved in food advertise. “ Which is important because some of these contracts are worth millions of dollars, suggesting that food companies truly get a lot of value out of them, ” says Bragg. For exemplar, the researchers note that in 2012, Beyoncé signed an estimated $ 50 million endorsement deal with Pepsi, and Justin Timberlake received an estimated $ 6 million for his role in the McDonald ’ s “ I ’ meter lovin ’ it ” doggerel. You can check out the study here to see what insalubrious products celebrities are endorsing. The discipline authors are calling for more research on the effect of music celebrities ’ endorsements on children and adolescents. Contact us at letters @ time.com. share THIS STORY
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